A good read

hi all

just got back from a well deserved family holiday in france, while there i read this really interesting book turning intelligence into magic by john hegarty creative director of BBH as anyone who knows about advertising will tell you about john’s illustrious career before and during the life of BBH began. it was so interesting reading john’s perspective on the creative process which has gone into some of advertising’s most memorable campaigns, the insights are valuable for anyone in the advertising/creative industries or indeed anyone in business i will be recommending this to all my freinds

back soon